Packaging Appreciation Society

Packaging Appreciation Society

Just because we’re passionate about pallet wrap that doesn’t mean we can’t appreciate the finer details of other forms of packaging. That’s why New Zealand’s recent change from plastic supermarket bags has spurred us on to find our favourite examples of creative bag design.

Here it’s interesting to consider what will replace the bags, and what will best encourage positive outcomes. In this respect it wasn’t just the material of the plastic shopping bag that was the issue but people’s attitude towards it. A throwaway culture doesn’t see any value, so doesn’t think twice about throwing a bag away after one fleeting use.

However good design encourages people to look after and re-use each bag. It adds value to the experience while discouraging a throwaway mindset. Which is why it’s good to see beautiful packaging of all shapes and sizes out in the world…



5. The Skipper:

This simple use of design and construction material is both visually pleasing and pragmatically useful. Who wouldn’t want to reuse a bag like this?

Bag 1

4. The Thriller.

As we’re sure you agree, while these bags may not have as nice an aesthetic as a perfectly wrapped pallet, they’re still pretty cool all the same.

Bag 2

3. The Fitness Freak.

This heavyweight gym advertisement is an eye-catching bag. Load it up and burn those calories!

Bag 3

2. The Wishful Thinker.

This ‘beer crate’ from Shumensko Beer is certainly a head turner. Although it doesn’t really beat the real thing, does it?

Bag 4

1. The Natural Alternative.

Harakeke (NZ Flax) is tough, flexible and takes a long time to break down. Which makes it difficult to get rid of (refuse stations refuse it) but ideal for making ketes (bags) with. When done correctly a simple bag takes about 4 hours to make, so we suggest a whisky or two to help maintain focus during this time (unless you’re in Dry July, of course).


Bag 5

The rising popularity of the kete as an alternative to plastic supermarket bags shows how, when properly made, natural alternatives can provide a viable solution.

50% of the raw material in our new FutureWrap film is made from sugar cane, which is extracted from the unused residual flow of sugar production. This ensures it can have up to a 90% lower carbon footprint when compared to conventional products. And it does this without compromising holding force or tear resistance.

When it comes to sustainable packaging, the small decisions you make in packaging wrap can have big consequences for the bottom line of your budget, the perception of your brand and the long-term viability of your business. If you’d like to know more about FutureWrap get in touch with us today.


5 shopping bag designs we rate highly

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