{"id":7695,"date":"2021-07-26T17:08:00","date_gmt":"2021-07-26T05:08:00","guid":{"rendered":"https:\/\/universalpackaging.co.nz\/?p=7695"},"modified":"2023-05-30T17:31:20","modified_gmt":"2023-05-30T05:31:20","slug":"the-focal-point-of-packaging","status":"publish","type":"post","link":"https:\/\/universalpackaging.co.nz\/news\/the-focal-point-of-packaging\/","title":{"rendered":"The focal point of packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7695\" class=\"elementor elementor-7695\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77175502 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77175502\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b06563\" data-id=\"68b06563\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4902567a elementor-widget elementor-widget-breadcrumbs\" data-id=\"4902567a\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/universalpackaging.co.nz\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/universalpackaging.co.nz\/\">Home<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4caed470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4caed470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-280e949f\" data-id=\"280e949f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3282e9dc elementor-widget elementor-widget-heading\" data-id=\"3282e9dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The focal point of packaging<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-68e24a55\" data-id=\"68e24a55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eea17c5 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"5eea17c5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/universalpackaging.co.nz\/news-resources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6adaaa69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6adaaa69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1caa363a\" data-id=\"1caa363a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-322dd699 elementor-widget elementor-widget-post-info\" data-id=\"322dd699\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/universalpackaging.co.nz\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7c5bd77 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/universalpackaging.co.nz\/2021\/07\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 26 July, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6713724a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6713724a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b8278d1\" data-id=\"2b8278d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fd15e9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8fd15e9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9568f elementor-widget elementor-widget-text-editor\" data-id=\"2b9568f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tKurt Riemenschneider on the power of product damage prevention.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74578c07 elementor-widget elementor-widget-text-editor\" data-id=\"74578c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith 40 years experience in stretch-wrap analysis and application there\u2019s not a lot that Kurt Riemenschneider doesn\u2019t know about the ins and outs of pallet protection. He\u2019s not resting on his laurels however, our interview with the busy Highlight Industries manager uncovers Kurt\u2019s unwavering focus on the challenges ahead.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e80c9c2\" data-id=\"7e80c9c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba936b8 elementor-widget elementor-widget-image\" data-id=\"ba936b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"534\" height=\"404\" src=\"https:\/\/universalpackaging.co.nz\/wp-content\/uploads\/2023\/05\/Kurt-Riemenschneider-Highlight-Industries__ResizedImageWzUzNCw0MDRd.jpg\" class=\"attachment-large size-large wp-image-7696\" alt=\"\" srcset=\"https:\/\/universalpackaging.co.nz\/wp-content\/uploads\/2023\/05\/Kurt-Riemenschneider-Highlight-Industries__ResizedImageWzUzNCw0MDRd.jpg 534w, https:\/\/universalpackaging.co.nz\/wp-content\/uploads\/2023\/05\/Kurt-Riemenschneider-Highlight-Industries__ResizedImageWzUzNCw0MDRd-300x227.jpg 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d473a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d473a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be8832d\" data-id=\"be8832d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26528d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26528d3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0311540 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0311540\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e4e1bd\" data-id=\"0e4e1bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef045b7 elementor-widget elementor-widget-text-editor\" data-id=\"ef045b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 2015 Universal Packaging partnered with U.S firm, Highlight Industries. The world-leading pallet film testing equipment from the Ohio-based company provides us with the means to collect, record, and graph data in real time during site visits. Their Portable Film Force System is the most accurate way we can determine ultimate containment force across a palletised load.<\/p><p>The ethos that has driven Highlight forward is one very similar to our own. It\u2019s why we travelled to their head office for training back in 2015, and why we continue to meet and maintain a close relationship with the innovation-focused company.<\/p><p>It\u2019s also why we\u2019re always interested in what Kurt Riemenschneider has to say, the Highlight manager\u2019s decades-long experience always providing plenty of valuable stretch wrap food for thought\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d22f5a4\" data-id=\"d22f5a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d80fd4a elementor-widget elementor-widget-text-editor\" data-id=\"d80fd4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cWe\u2019ve been very fortunate to get the right people. They\u2019re looking for a challenge. They\u2019re looking to do different things in different ways.\u201d\u200b\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e43063f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e43063f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a331ce\" data-id=\"2a331ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f642327 elementor-widget elementor-widget-text-editor\" data-id=\"f642327\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>What made you first decide to develop and build stretch wrap equipment? What were you doing in your late 20s, early 30s that sparked that fuse?<\/b><\/p><p>In May I marked 40 years in the business. It started properly in the mid 80s when I saw firsthand that equipment couldn\u2019t maximise the film wrap properly. So the work began on an adjustable pre-stretch system. Since then we\u2019ve continued to develop our equipment and grown into an industry leader. We\u2019re working with a wide range of multinationals to ensure their packaging performance is at optimal capacity.<\/p><p><b>What do you consider are key factors behind Highlight\u2019s success?<\/b><\/p><p>In 1997 we built a multimillion-dollar facility in Wyoming. Back then we made sure it was equipped with state-of-the-art equipment and staffed with the very best people we could find. While we\u2019ve innovated our technological capability our hiring approach has stayed much the same.<\/p><p>That\u2019s a massive part of our success \u2013 the team here. In our lab we now have twenty-five equipment specialists and four packaging engineers. Everyone is passionate about continuing to push what is possible in our industry.<\/p><p>We also work closely with Michigan State University, who have a reputation as one of the best packaging universities in the world. We\u2019ve been very fortunate to get the right people. They\u2019re looking for a challenge. They\u2019re looking to do different things in different ways.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-741fe75\" data-id=\"741fe75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2f93d0 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2f93d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79b6253\" data-id=\"79b6253\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37cc4dd elementor-widget elementor-widget-text-editor\" data-id=\"37cc4dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Why is it so important to test stretch wrap performance?<\/b><\/p><p>There are two different ways of looking at stretch film. Often, particularly in the past, it has been grouped as a commodity. Companies buy it in bulk and think the wrap is essentially all the same. So purchasing decisions are made on cost per roll.<\/p><p>However there is a significantly different way of looking at things \u2013 and the science of stretch film is considerable. It starts by looking at the \u2018sweet spot\u2019 within the forces of containment and how much force is at play within the stretch of the wrap.<\/p><p>We look at stress\/strain curve and with clear analysis establish the sweet spot \u2013 and then continue to monitor this. A lot of companies don\u2019t keep an eye on their wrap performance. They think they\u2019re stretching by 230% but in reality they\u2019re often not even close to this figure.<\/p><p><b>What are the key aims of your work?<\/b><\/p><p>So, cutting wastage is one focus. But then there are the figures associated with damage. Wrap breaks, pallets collapse, products are broken. .05% of everything shipped in the United States is unsellable. It seems a small figure, but when you consider the quantities involved this is absolutely huge.<\/p><p>These products usually can\u2019t go back to the distributor either. It goes to a dollar store, or is sold to a recycling centre, or simply goes to landfill. With the monetary costs and carbon emissions being so high it is worth wrapping right.<\/p><p><b>What\u2019s the best part of your work?<\/b><\/p><p>The best part is getting a challenge. We just had a bottled water manufacturer come to use with a new product. They were doing a 15 pack compared with a 24 pack in the past. They came to us and said it was a big promotion introduced for end of aisle use in grocery \u2013 then we shipped all the loads out and they fell apart. They then came to us with their loads. We set up the lab and got our senior guys here to work every angle.<\/p><p>We showed them the different stacking patterns. We came up with different solutions then we went out in the field and implemented it and monitored it. And that customer saved $4.5 million in the first year by implementing these recommendations.<\/p><p>So we look for challenges. Yes, there\u2019s the everyday work. But the unique challenges and the lab stuff are the fun stuff. And the return on investment and the appreciation we get from customers\u2026 The biggest thing we hear from customers is \u201cwhy didn\u2019t someone tell me about this before?\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-363554f\" data-id=\"363554f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5317c44 elementor-widget elementor-widget-text-editor\" data-id=\"5317c44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cThe biggest thing we hear from customers is \u2018why didn\u2019t someone tell me about this before?\u2019\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17423be elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17423be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fe83779\" data-id=\"fe83779\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300185b elementor-widget elementor-widget-text-editor\" data-id=\"300185b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Do you think many companies understand the real costs associated with their pallet wrap and how it affects productivity?<\/b><\/p><p>Some certainly do. I was on a site visit and saw a sign on a fully automated machine there: \u2018For every minute of downtime on this machine it costs $15\u2019.<\/p><p>One film break would take five minutes to fix. So that\u2019s $75 per break \u2013 more than the cost of the roll. If they didn\u2019t maintain the equipment they were losing a lot of productivity. And that\u2019s where a good plant manager can make all the difference.<\/p><p><b>How important is sustainability to Highlight\u2019s work?<\/b><\/p><p>Sustainability is a hot topic right now but, despite the increase in awareness, it\u2019s still often misunderstood. It can be easy for companies to still focus on the wrong things for the right reasons.<\/p><p style=\"margin-bottom: 1rem; color: #212529; font-family: 'Open Sans', sans-serif;\">Here product damage should always be one of the most important considerations. These damaged products are ending up in landfill, making far greater an impact than what is generally perceived.<\/p><p style=\"margin-bottom: 1rem; color: #212529; font-family: 'Open Sans', sans-serif;\">That\u2019s why it\u2019s vital that the performance of the wrap is a primary focus. For certain applications a bio-film may perform well. However it needs to be carefully measured and the results need to be quantifiable. So we essentially say we can work with every type of wrap. But we\u2019ll set up and test all options to ensure the true lowest impact on the environment.<\/p><p style=\"margin-bottom: 1rem; color: #212529; font-family: 'Open Sans', sans-serif;\"><span style=\"font-weight: bolder;\">What do you see in the future of Highlight Industries?<\/span><\/p><p style=\"margin-bottom: 1rem; color: #212529; font-family: 'Open Sans', sans-serif;\">One thing I can say for sure \u2013 there will be far more of the \u2018we don\u2019t sell stretch film, we sell the solution\u2019 approach. So that\u2019s the film and the equipment working together to give companies the very best results. And it\u2019s provided along with technologies to monitor it, technologies that can see every load being wrapped, as it is wrapped.\u00a0<\/p><p style=\"margin-bottom: 1rem; color: #212529; font-family: 'Open Sans', sans-serif;\">Covid has pushed this innovation along, as people can\u2019t go out into the field to undertake film audits as easily as they could in the past. So now monitoring systems have become so much more important.<\/p><p style=\"margin-bottom: 1rem; color: #212529; font-family: 'Open Sans', sans-serif;\">The ability to connect through 5G will make a connected world so much better, more technical, and more specific in how it deals with problems and delivers results. Sure, companies don\u2019t have to adopt it. But this technology will provide huge advantages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc637c2\" data-id=\"dc637c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de401da elementor-widget elementor-widget-text-editor\" data-id=\"de401da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cThese damaged products are ending up in landfill, making far greater an impact than what is generally perceived.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-135693f elementor-widget-divider--view-line elementor-widget 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