How do you measure how much your pallet wrap is costing your company? In New Zealand, our work involves a lot of analysis to ensure we can provide absolute clarity to our customers. Sometimes during this process, we’ll find a big difference between the real and perceived value in pallet wrap.
‘Real value’ is how much a product costs, how useful it is and how much value it actually provides. ‘Perceived value’ is an altogether more abstract amount representing how much people feel a product is worth.
Often it comes down to a good design or tagline (‘diamonds are forever’). Other times it’s an emotive response (there’s a great story about Frederick the Great decreeing the humble potato a ‘royal vegetable’ to ensure the peasants would grow them).
Quite often however it’s simply a lack of information on a particular product. Without the right measurements, nobody can make a decision on the real value. We asked our resident application specialist Jed Goudie about how he helps ‘keep it real’ for this value-sized article…