When handling more than 36 million boxes of fresh produce each year, and managing commercial relationships across 87 countries in seven continents, you need your logistical processes to be the very best they can be.
Freshmax is one of the largest fresh produce marketing and distribution operations in the Southern Hemisphere. Since first being established in 1995 the company has gone from strength to strength. After expanding into Australia in 2006 the company then went on to expand internationally, making massive gains across a huge range of export and import locations.
Back in New Zealand the company focuses on supplying the local market from local stocks, importing fruit and vegetables and exporting our produce for the international market. On this global stage our country is known for growing some of the world’s finest fruit and vegetables.
Freshmax needs the utmost confidence this produce travels from orchard and farm origins to the end user. “From field to fork” everything needs to turn up as fresh and blemish-free as it was when first picked.
To do so they use operation and logistic centres in each of New Zealand’s growing regions, each centre carefully managed to help the company drive innovation and efficiency
The Universal team has been working with Freshmax for over 4 years now, starting out at the Palmerston North branch and now supplying all their sites nationally. Now we are the preferred supplier of all their pallet wrapping film and pallet wrapping machinery.