Seales Winslow have been producing high-performance compound feeds and feed additives for New Zealand’s farmers since 2011 and, before that, as two separate companies with history dating back to the 1960s.
With manufacturing sites in Morrinsville, Ashburton and Wanganui the company was expanding on it’s national footprint and enhancing its service capability. Everything was going well until December 2017, when disaster struck at their Ashburton plant.
A fire broke out in wooden boxes outside the shed. By the time the fire service arrived over half the 5000-square-metre building was alight. The resulting blaze injured three firefighters and reduced the entire packing line and storage shed to charred ashes.
While undoubtedly a setback the fire provided Seales Winslow with the chance to start from scratch with a fresh logistical approach. The new packing line needed to be highly integrated, have minimal manual input and maximum goods throughput.
The company went to Aurora Process Solutions and Universal Packaging with a brief for a coordinated focus across filling, conveying, conditioning, labelling, palletising and wrapping.